Discover our Boutique
the most exquisite jewels
In the heart of Santorini
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Explore unique timepieces that infuse every declaration of love with depth, passion and timeless elegance.
Spellbinding Jewels
With the Pretty Woman Sunlight Message collection, Fred, the jeweler of sunshine, brings its creative vision to life, celebrating the riviera spirit of the Maison. This iconic necklace is reimagined, blending luxury and innovation to honor every dimension of love.
Only when touched by rays of light does a hidden message appear on the back of the piece, evoking the mesmerizing reflections of sunlight on the sea.
Recent News
Contemporary jewellery since 1936: The story of Maison FRED
Some people’s stories are sprinkled with stars. Fred Samuel’s story was adorned with diamonds, pearls, and multicolored stones – and so was his destiny. Since 1936, Maison FRED has been a name synonymous with contemporary jewellery, timeless elegance, and an unwavering spirit of modernity. From his early years in Argentina to the founding of the […]
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Marina Militare by Panerai: Legacy and mastery on land and at sea
Marina Militare pulses with Panerai’s legacy as the Italian Navy’s trusted supplier. Born from an unrelenting need for survival instruments, Panerai’s designs were forged for daring exploits at sea and in combat. With luminous innovations and unparalleled precision, Panerai has crafted more than just watches; it has created symbols of resilience, courage, and timeless adventure. […]
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Moments of freedom: Breitling recruits Austin Butler as a brand ambassador
Breitling has a prominent position in our luxury watches boutique in Santorini. Its latest campaign heralds a new era of freedom, individuality, and bold self-expression, values epitomized by both the brand and its newest ambassador, which is none other than actor Austin Butler. At the center of the collaboration are Breitling’s unconventional timepieces that never […]
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Santorini’s luxury in all its glory
Santorini is arguably the most impressive jewel of the Aegean, and it has long captured the imagination of traveler enthusiasts with its iconic sunset, dappled on whitewashed cliffside homes. Beyond its deep blue seas and picturesque views, however, Santorini hides a world of refined luxury. A realm of high-end experiences elevates a destination into something […]
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Jewelry on the courts: FRED unveils another Roland-Garros homage
FRED and Roland-Garros have been collaborating since 2023, celebrating the iconic Parisian tennis tournament with special editions of FRED’s collections that evoke its unique style and absolute elegance. Infused with the spirit of the legendary Roland-Garros tournament, FRED’s collection embodies a perfect interpretation of the significance of fine jewelry, as well as the very essence […]
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For him and her: Celebrate Valentine’s Day with a touch of luxury
This Valentine’s Day, celebrate love with a gift as timeless as your bond. Whether it is a sophisticated timepiece that speaks volumes of elegance and precision, or a radiant piece of fine jewellery that captures the very essence of romance, our curated collections promise to make this Valentine’s Day unforgettable. Inspired by the utmost luxury […]
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