Breitling: A heritage brand’s 5 most iconic timepieces

Excelsior Santorini2026-05-08T16:43:08+00:00

A legacy built on precision, purpose, and adventure. Breitling’s heritage is deeply rooted in action and innovation. In a world increasingly dominated by smart devices, each of Breitling’s timepieces tells a story far beyond timekeeping. Few watchmakers have managed to blend technical innovation, aviation heritage, and bold design quite like Breitling. Founded in 1884, the Swiss brand has built a reputation around precision chronographs and pilot-focused instruments, becoming synonymous with the golden age of aviation. Breitling continues to remind us that a...

Watches and Wonders 2026: Luxury timepieces shine in Geneva

Excelsior Santorini2026-04-21T18:26:35+00:00

Each spring, Geneva transforms into the undisputed capital of haute horlogerie, welcoming collectors, enthusiasts, and industry insiders from around the world to Watches and Wonders — the most important event in the luxury watch calendar. The 2026 edition was particularly significant, not only for the scale of participation but for the clarity of direction it revealed across the industry. In an era where technology evolves rapidly and tastes become increasingly global, fine watchmaking continues to assert its relevance through craftsmanship, storytelling,...

Cartier and its unparalleled influence on popular culture

Excelsior Santorini2026-03-14T09:18:56+00:00

Taylor Swift recently sent fans into a frenzy with the release of her newest single, “Elizabeth Taylor”, a fan-favorite from her record-breaking 12th album “The Life of a Showgirl”. “I would trade the Cartier for someone to trust”, she sings in the song’s poignant breakdown. In one simple line, Swift captures something powerful: Cartier is shorthand for the epitome of luxury. It represents success, glamour, and timeless elegance — so much so that giving it up symbolizes the sacrifice of something...

From Luminor to Submersible: How to choose between Panerai timepieces

Excelsior Santorini2026-02-21T07:26:41+00:00

Few luxury watch brands command the same instant recognition as Panerai does. With its bold Italian design, evident hints of rich maritime heritage, and unmistakable cushion-shaped case, Panerai quickly managed to become a favorite among collectors and first-time luxury watch buyers alike. With iconic collections of the likes of Luminor, Radiomir, and Submersible, choosing the right Panerai timepiece may feel overwhelming. At Excelsior Fine Watches & Jewelry in Santorini, we guide our clients through this journey every day. Here is...

Top 10 most popular Cartier watches for 2026

Excelsior Santorini2026-01-19T18:29:45+00:00

Cartier watches are globally recognized as symbols of luxury, elegance, and timeless design. With a heritage spanning more than a century, Cartier has created some of the most iconic wristwatches ever produced – worn by royalty, celebrities, socialites, and discerning collectors around the globe.

Cartier watches to watch in 2026

Excelsior Fine Watches & Jewellery in Santorini proudly presents a curated selection of Cartier luxury watches. Below, we explore the top 10 most popular Cartier watches, celebrated for...

Luxury watches and jewellery: The holiday edition

Excelsior Santorini2025-12-13T08:56:44+00:00

The festive season is an invitation to celebrate, to gather, and above all, to give with intention. Luxury watches and jewellery become more than gifts at this time of year – they turn into symbols of love, shared moments, and lasting memories. Inspired by the tiny luxuries in life’s every moment, this holiday edition we decided to bring together a few of the most iconic Maisons, whose creations capture the magic of winter, elegance, and adventure.

Cartier: Wonderful hours with festive jewellery

At...

Sustainable luxury: How top watch houses are driving change in the industry

Excelsior Santorini2025-11-20T16:55:13+00:00

In an era when conscious consumption is highly critical, the luxury watchmaking industry is increasingly under pressure to align craftsmanship with sustainable practices. High-end timepieces –traditionally symbols of heritage, precision, and social status– are thus finding themselves reimagined through the lens of environmental, social and governance (ESG) criteria. This shift is not mere optics: several of the world’s leading watchmaking maisons are implementing concrete programmes to address their supply-chains, material sourcing practices, and production processes, as part of their long-term legacy....

1931 Polo Club: A Jaeger-LeCoultre origin story

Excelsior Santorini2025-10-17T09:31:17+00:00

Over its almost two-century long history, Jaeger-LeCoultre is responsible for iconic creations that have been constantly renovating the luxury watchmaking landscape, such as the emblematic Master Hybris Artistica Calibre 184. On the polo fields of British India, an innovative idea was conceived: a watch rugged enough to be worn during a match, yet elegant enough to survive in high society salons. From this intersection of sport and style, the Reverso came into being. And now, Jaeger-LeCoultre revisits that legacy in 1931...

Contemporary jewellery since 1936: The story of Maison FRED

Excelsior Santorini2025-09-13T09:22:11+00:00

Some people’s stories are sprinkled with stars. Fred Samuel’s story was adorned with diamonds, pearls, and multicolored stones – and so was his destiny. Since 1936, Maison FRED has been a name synonymous with contemporary jewellery, timeless elegance, and an unwavering spirit of modernity. From his early years in Argentina to the founding of the iconic Maison FRED in Paris, Fred Samuel’s life was a journey of unbreakable passion, endless creativity, as well as an unshakable vision of...

Marina Militare by Panerai: Legacy and mastery on land and at sea

Excelsior Santorini2025-08-25T06:17:59+00:00

Marina Militare pulses with Panerai’s legacy as the Italian Navy’s trusted supplier. Born from an unrelenting need for survival instruments, Panerai’s designs were forged for daring exploits at sea and in combat. With luminous innovations and unparalleled precision, Panerai has crafted more than just watches; it has created symbols of resilience, courage, and timeless adventure. Here is how a lasting partnership of over 100 years evolved through time, only to deliver three additional iconic Panerai timepieces this year.

A century-old partnership

The...