From Luminor to Submersible: How to choose between Panerai timepieces

Excelsior Santorini2026-02-21T07:26:41+00:00

Few luxury watch brands command the same instant recognition as Panerai does. With its bold Italian design, evident hints of rich maritime heritage, and unmistakable cushion-shaped case, Panerai quickly managed to become a favorite among collectors and first-time luxury watch buyers alike. With iconic collections of the likes of Luminor, Radiomir, and Submersible, choosing the right Panerai timepiece may feel overwhelming. At Excelsior Fine Watches & Jewelry in Santorini, we guide our clients through this journey every day. Here is...

Top 10 most popular Cartier watches for 2026

Excelsior Santorini2026-01-19T18:29:45+00:00

Cartier watches are globally recognized as symbols of luxury, elegance, and timeless design. With a heritage spanning more than a century, Cartier has created some of the most iconic wristwatches ever produced – worn by royalty, celebrities, socialites, and discerning collectors around the globe.

Cartier watches to watch in 2026

Excelsior Fine Watches & Jewellery in Santorini proudly presents a curated selection of Cartier luxury watches. Below, we explore the top 10 most popular Cartier watches, celebrated for...

Luxury watches and jewellery: The holiday edition

Excelsior Santorini2025-12-13T08:56:44+00:00

The festive season is an invitation to celebrate, to gather, and above all, to give with intention. Luxury watches and jewellery become more than gifts at this time of year – they turn into symbols of love, shared moments, and lasting memories. Inspired by the tiny luxuries in life’s every moment, this holiday edition we decided to bring together a few of the most iconic Maisons, whose creations capture the magic of winter, elegance, and adventure.

Cartier: Wonderful hours with festive jewellery

At...

Sustainable luxury: How top watch houses are driving change in the industry

Excelsior Santorini2025-11-20T16:55:13+00:00

In an era when conscious consumption is highly critical, the luxury watchmaking industry is increasingly under pressure to align craftsmanship with sustainable practices. High-end timepieces –traditionally symbols of heritage, precision, and social status– are thus finding themselves reimagined through the lens of environmental, social and governance (ESG) criteria. This shift is not mere optics: several of the world’s leading watchmaking maisons are implementing concrete programmes to address their supply-chains, material sourcing practices, and production processes, as part of their long-term legacy....

1931 Polo Club: A Jaeger-LeCoultre origin story

Excelsior Santorini2025-10-17T09:31:17+00:00

Over its almost two-century long history, Jaeger-LeCoultre is responsible for iconic creations that have been constantly renovating the luxury watchmaking landscape, such as the emblematic Master Hybris Artistica Calibre 184. On the polo fields of British India, an innovative idea was conceived: a watch rugged enough to be worn during a match, yet elegant enough to survive in high society salons. From this intersection of sport and style, the Reverso came into being. And now, Jaeger-LeCoultre revisits that legacy in 1931...

Contemporary jewellery since 1936: The story of Maison FRED

Excelsior Santorini2025-09-13T09:22:11+00:00

Some people’s stories are sprinkled with stars. Fred Samuel’s story was adorned with diamonds, pearls, and multicolored stones – and so was his destiny. Since 1936, Maison FRED has been a name synonymous with contemporary jewellery, timeless elegance, and an unwavering spirit of modernity. From his early years in Argentina to the founding of the iconic Maison FRED in Paris, Fred Samuel’s life was a journey of unbreakable passion, endless creativity, as well as an unshakable vision of...

Marina Militare by Panerai: Legacy and mastery on land and at sea

Excelsior Santorini2025-08-25T06:17:59+00:00

Marina Militare pulses with Panerai’s legacy as the Italian Navy’s trusted supplier. Born from an unrelenting need for survival instruments, Panerai’s designs were forged for daring exploits at sea and in combat. With luminous innovations and unparalleled precision, Panerai has crafted more than just watches; it has created symbols of resilience, courage, and timeless adventure. Here is how a lasting partnership of over 100 years evolved through time, only to deliver three additional iconic Panerai timepieces this year.

A century-old partnership

The...

Moments of freedom: Breitling recruits Austin Butler as a brand ambassador

Excelsior Santorini2025-07-19T15:45:47+00:00

Breitling has a prominent position in our luxury watches boutique in Santorini. Its latest campaign heralds a new era of freedom, individuality, and bold self-expression, values epitomized by both the brand and its newest ambassador, which is none other than actor Austin Butler. At the center of the collaboration are Breitling’s unconventional timepieces that never cease to innovate. Breitling’s timepieces, after all, were never just about measuring moments; they are about seizing them. Now, Breitling revives that spirit with a...

Santorini’s luxury in all its glory

Excelsior Santorini2025-06-29T07:09:31+00:00

Santorini is arguably the most impressive jewel of the Aegean, and it has long captured the imagination of traveler enthusiasts with its iconic sunset, dappled on whitewashed cliffside homes. Beyond its deep blue seas and picturesque views, however, Santorini hides a world of refined luxury. A realm of high-end experiences elevates a destination into something truly unforgettable. From wandering around its natural wonders and enjoying exquisite wines and fine dining experiences, to indulging in Santorini’s luxurious jewelry and timepieces, the island offers...

Jewelry on the courts: FRED unveils another Roland-Garros homage

Excelsior Santorini2025-05-31T15:59:09+00:00

FRED and Roland-Garros have been collaborating since 2023, celebrating the iconic Parisian tennis tournament with special editions of FRED's collections that evoke its unique style and absolute elegance. Infused with the spirit of the legendary Roland-Garros tournament, FRED's collection embodies a perfect interpretation of the significance of fine jewelry, as well as the very essence of tennis-inspired design. This year, FRED lands yet another grand slam (pun intended) with fresh editions of the Force 10 bracelet that celebrate the...