Sustainable luxury: How top watch houses are driving change in the industry

In an era when conscious consumption is highly critical, the luxury watchmaking industry is increasingly under pressure to align craftsmanship with sustainable practices. High-end timepieces –traditionally symbols of heritage, precision, and social status– are thus finding themselves reimagined through the lens of environmental, social and governance (ESG) criteria. This shift is not mere optics: several of the world’s leading watchmaking maisons are implementing concrete programmes to address their supply-chains, material sourcing practices, and production processes, as part of their long-term legacy....

1931 Polo Club: A Jaeger-LeCoultre origin story

Over its almost two-century long history, Jaeger-LeCoultre is responsible for iconic creations that have been constantly renovating the luxury watchmaking landscape, such as the emblematic Master Hybris Artistica Calibre 184. On the polo fields of British India, an innovative idea was conceived: a watch rugged enough to be worn during a match, yet elegant enough to survive in high society salons. From this intersection of sport and style, the Reverso came into being. And now, Jaeger-LeCoultre revisits that legacy in 1931...

Contemporary jewellery since 1936: The story of Maison FRED

Some people’s stories are sprinkled with stars. Fred Samuel’s story was adorned with diamonds, pearls, and multicolored stones – and so was his destiny. Since 1936, Maison FRED has been a name synonymous with contemporary jewellery, timeless elegance, and an unwavering spirit of modernity. From his early years in Argentina to the founding of the iconic Maison FRED in Paris, Fred Samuel’s life was a journey of unbreakable passion, endless creativity, as well as an unshakable vision of...

Marina Militare by Panerai: Legacy and mastery on land and at sea

Marina Militare pulses with Panerai’s legacy as the Italian Navy’s trusted supplier. Born from an unrelenting need for survival instruments, Panerai’s designs were forged for daring exploits at sea and in combat. With luminous innovations and unparalleled precision, Panerai has crafted more than just watches; it has created symbols of resilience, courage, and timeless adventure. Here is how a lasting partnership of over 100 years evolved through time, only to deliver three additional iconic Panerai timepieces this year.

A century-old partnership

Moments of freedom: Breitling recruits Austin Butler as a brand ambassador

Breitling has a prominent position in our luxury watches boutique in Santorini. Its latest campaign heralds a new era of freedom, individuality, and bold self-expression, values epitomized by both the brand and its newest ambassador, which is none other than actor Austin Butler. At the center of the collaboration are Breitling’s unconventional timepieces that never cease to innovate. Breitling’s timepieces, after all, were never just about measuring moments; they are about seizing them. Now, Breitling revives that spirit with a...

Santorini’s luxury in all its glory

Santorini is arguably the most impressive jewel of the Aegean, and it has long captured the imagination of traveler enthusiasts with its iconic sunset, dappled on whitewashed cliffside homes. Beyond its deep blue seas and picturesque views, however, Santorini hides a world of refined luxury. A realm of high-end experiences elevates a destination into something truly unforgettable. From wandering around its natural wonders and enjoying exquisite wines and fine dining experiences, to indulging in Santorini’s luxurious jewelry and timepieces, the island offers...

Jewelry on the courts: FRED unveils another Roland-Garros homage

FRED and Roland-Garros have been collaborating since 2023, celebrating the iconic Parisian tennis tournament with special editions of FRED's collections that evoke its unique style and absolute elegance. Infused with the spirit of the legendary Roland-Garros tournament, FRED's collection embodies a perfect interpretation of the significance of fine jewelry, as well as the very essence of tennis-inspired design. This year, FRED lands yet another grand slam (pun intended) with fresh editions of the Force 10 bracelet that celebrate the...

For him and her: Celebrate Valentine’s Day with a touch of luxury

This Valentine’s Day, celebrate love with a gift as timeless as your bond.  Whether it is a sophisticated timepiece that speaks volumes of elegance and precision, or a radiant piece of fine jewellery that captures the very essence of romance, our curated collections promise to make this Valentine’s Day unforgettable.  Inspired by the utmost luxury of Santorini, Excelsior boutique offers an exquisite collection of luxurious timepieces and dazzling jewellery. Find the perfect Valentine’s Day gift for him and her, and let every...

Love and light: Pretty Woman Sunlight Message from FRED

When it comes to luxury jewelry in Santorini or anywhere else in the world, few names shine as brightly as Maison FRED. Since its very inception, which dates back to 1936, FRED has continually redefined elegance, innovation, and the art of meaningful design. True to its reputation as ‘The Sunshine Jeweler’, FRED has been masterfully introducing creations that radiate light, both figuratively and literally. Their latest masterpiece, the Pretty Woman Sunlight Message necklaces, epitomizes this luminous legacy. Here is what Pretty...

Girard-Perregaux and Aston Martin join forces in a match made in luxury heaven

Innovation often begins with collaboration. And when two icons of their respective fields unite, the result is usually a symphony of unparalleled expertise, clear vision, and demonstrable ingenuity. As such, the recent co-branding efforts of Girard-Perregaux, a storied Swiss luxury watchmaker, and Aston Martin, the epitome of British luxury cars, exemplify the power of innovative partnerships. Together, Girard-Perregaux and Aston Martin celebrate the seamless fusion of timekeeping precision and automotive excellence, creating something that transcends mere products....