Few luxury watch brands command the same instant recognition as Panerai does. With its bold Italian design, evident hints of rich maritime heritage, and unmistakable cushion-shaped case, Panerai quickly managed to become a favorite among collectors and first-time luxury watch buyers alike.

With iconic collections of the likes of Luminor, Radiomir, and Submersible, choosing the right Panerai timepiece may feel overwhelming. At Excelsior Fine Watches & Jewelry in Santorini, we guide our clients through this journey every day. Here is how to find the Panerai that genuinely matches your lifestyle.

Understanding Panerai’s DNA

Founded in Florence in 1860, Panerai’s original mission was to supply the Italian Navy with precision instruments. Thanks to their versatility, however, Panerai’s luxury timepieces went on to appeal to everybody, from seasoned collectors to mere luxury enthusiasts seeking a classic timepiece to wear daily.

A recent sponsor of the Italian Luna Rossa sailing team, Panerai’s military heritage lives on in every watch — not only through its exceptional legibility, but also through its robust construction and functional, purpose-driven design. Whether you are intrigued by elegance, history, or adventure, Panerai offers a model that speaks your language.

Panerai Luminor: An iconic everyday statement

Undoubtedly, the Panerai Luminor stands proud as the brand’s most recognizable collection, and a cornerstone of modern luxury watchmaking — featuring a signature crown-protecting bridge, a strong wrist presence of typically 44mm, and a perfect balance of sport and sophistication.

The Luminor is ideal for those seeking a daily luxury timepiece that will effortlessly transition from casual day strolls to sparkling evening elegance. Available in materials such as stainless steel, titanium, and Carbotech, the Luminor appeals to both purists and modern collectors of luxury timepieces.

Panerai Radiomir: A collectors’ favorite

What sets Radiomir apart is the wire lugs, clean dial design and softer case shape, often in precious metals, offering a slimmer, more elegant profile with vintage inspiration. Radiomir models feel understated yet deeply authentic — perfect for those who appreciate Panerai’s roots and heritage.

Radiomir is the ideal choice for luxury aficionados that still value a more classic wrist presence. If your taste leans more toward refinement and history, the Panerai Radiomir may be your perfect match: a versatile classic, evidently refraining from the boldness of collections such as Luminor.

Panerai Submersible: A design for adventure

The Panerai Submersible collection, with the Marina Militaire partnership as its latest addition, is designed for performance. Born from Panerai’s diving legacy, these watches are true professional-grade instruments. Despite its technical nature, the Submersible remains unmistakably Panerai — bold, legible, and beautifully engineered.

The collection’s key features include water resistance up to 300 meters or more, as well as an unidirectional rotating bezel, and state-of-the-art materials like Carbotech and BMG-Tech, living proof of a collection designed for adventurers, divers, and collectors seeking a rugged luxury sports timepiece.

Discover Panerai in Santorini’s Boutique

Choosing a Panerai is about more than specifications — it is about personality, lifestyle, and emotion. At PANERAI Boutique at Oia, Santorini, our luxury timepieces experts offer personalized guidance to help you discover the Panerai that resonates with you truly, authentically, and unapologetically.

Whether you are drawn to the iconic Luminor, the refined Radiomir, or the adventurous Submersible, your journey into Panerai begins here — against the luxurious backdrop of Santorini. Explore our curated Panerai selection and experience luxury watchmaking at its very finest.