Innovation often begins with collaboration. And when two icons of their respective fields unite, the result is usually a symphony of unparalleled expertise, clear vision, and demonstrable ingenuity. As such, the recent co-branding efforts of Girard-Perregaux, a storied Swiss luxury watchmaker, and Aston Martin, the epitome of British luxury cars, exemplify the power of innovative partnerships.

Together, Girard-Perregaux and Aston Martin celebrate the seamless fusion of timekeeping precision and automotive excellence, creating something that transcends mere products. A harmonious meeting of heritage and forward-thinking design, the collaboration spawned six co-designed timepieces, living proof that the two brands surely have more in common than one might have thought. All of them are available in our luxury watches boutique in Santorini.

Girard-Perregaux and Aston Martin: Unparalleled know-how and shared values

Girard-Perregaux, with its nearly 232 years of horological innovation, has continually redefined watchmaking through its unmatched savoir-faire – partly why it remains extremely popular among visitors of our luxury watches store in Santorini. Aston Martin, on the other hand, has been constantly pushing the boundaries of automotive design and engineering, crafting vehicles that marry cutting-edge technology with timeless elegance, since 1913. What sets the Girard-Perregaux and Aston Martin collaboration apart is their shared devotion toward craftsmanship, heritage, and exemplary artistry in their respective fields.

Both brands share a passion for artistry, an uncompromising pursuit of spotless perfection, and a legacy steeped in constant innovation. Whether it is the intricate movement of a Girard-Perregaux timepiece or the dynamic curves of an Aston Martin car, both embody a commitment to excellence, which to this day remains unrivaled. Their partnership is not a mere collaboration — it is an alignment of values and vision, offering a most unparalleled perspective on luxury.

Luxury timepieces co-designed by the two brands

Expectedly enough, the fruits of this collaboration are nothing short of extraordinary. Together, Girard-Perregaux and Aston Martin have introduced six exclusive timepieces that showcase the synergy between haute horology and automotive design. Models like the Tourbillon with Three Flying Bridges Aston Martin Edition, as well as the Neo Bridges Aston Martin Edition are marvels of form and function, incorporating lightweight titanium and Aston Martin’s signature racing accents and aerodynamic aesthetics.

In collaboration with Aston Martin, Girard-Perregaux reimagines the now-classic Laureato timepiece in four different editions, all of which incorporate meticulously chosen elements that reflect both brands’ signature sleek design: the Laureato Chronograph Aston Martin Edition, the Laureato Absolute Chronograph Aston Martin F1 Edition, and the Laureato Green Ceramic Aston Martin Edition in either 38 mm or 42 mm. Visit our luxury watches store in Santorini and witness their exquisite appearance.

A future-proof alliance

Girard-Perregaux and Aston Martin vowed to extend their partnership, solidifying an exciting relationship that has already become a benchmark for luxury co-branding. This collaboration is a forward-looking alliance rooted in shared values and mutual respect – one that excites collectors and luxury aficionados.

With both brands honoring tradition while striving for sustainability and innovation, this renewal signals a commitment to crafting timepieces that are poised to set new standards in the luxury watchmaking space for years to come. In the meantime, you can find the latest Girard-Perregaux – Aston Martin luxury watches in our boutique in Santorini.